THE.SETA made in Italy
THE.SETA · Italian textile atelier

Bespoke creations,
made in Italy.

THE.SETA is an Italian atelier creating bespoke silk and textile pieces for luxury hotels, resorts, boutiques and brands. From design to production, we bring together creativity, craftsmanship and textile know-how.

Discuss your project
Watercolour sketch for a silk scarf: skyline, streetcar, riverboat and instruments
A watercolour sketch for a silk scarf.
01 · The atelier

A family background.
A textile perspective.

Rooted in Como, THE.SETA brings a family background in Italian textiles to bespoke collections for hospitality and retail.

We work across design, product development and production, connecting an original idea with the practical details of fabric, format and finish.

The starting point may be a hand-painted illustration, a monogram, a custom pattern or your own artwork. Each project is shaped around its intended use and the identity of your property or brand.

Our approach
Hand-painted silk scarf knotted at the neck
A silk scarf, worn.
Silk scarf painted with Lake Como, held open
Lake Como, the design unfolded.
From a place to a piece

Colour, architecture, landscape. A different starting point for every project.

The scale of a motif, the placement of a border, the way a piece is worn: design and product are considered together.

02 · Our creations

A considered collection
of textile pieces.

Silk accessories, resort pieces and everyday essentials, developed for your property, boutique or brand: as a gift for guests, or for the hotel boutique.

Detail of a hand-painted silk scarf
01

Scarves & silk accessories

Scarves, pocket squares and twillies.

02

Resort & guest collections

Pareos, pyjamas, kimonos and sleep masks.

03 · Accessories & packaging

The finishing details.

Canvas bags, beauty cases and bespoke packaging, developed alongside the collection.

Enquire about a collection
04 · Made in Italy

Textile knowledge.
Italian production.

Como's textile expertise informs how we develop, print and finish every collection.

We coordinate Italian printing, finishing and making-up with specialist workshops. Fabric, colour, construction and presentation are decided together.

Materials are chosen to suit each project and may originate outside Italy: Italian production does not mean that all silk and fabrics are spun or woven in Italy.

Printing
Artwork, colour and placement adapted to the chosen textile.
Finishing
Hems and details defined for the product and its use.
Production
Making-up, labelling and packaging coordinated as part of the collection.
05 · Bespoke projects

From your brief
to your collection.

Every order is made entirely to measure. That is why there is no price list, only a proposal written for each project.

  1. 01

    A conversation

    Your property or brand, the intended use, the products and quantities.

  2. 02

    Design & development

    Hand-painted illustrations, monograms, patterns or client artwork, with formats and finishes agreed together.

  3. 03

    Approval & production

    Design and product details refined before Italian production and preparation for delivery.

Production timelines are confirmed individually, according to product, quantity and design.

06 · Contact

Let's talk
about your project.

Tell us about your property, brand or event, and the collection you have in mind. We will reply with a proposal of its own.

Creations of interest